Main aspects of sustainable development of the hotel and restaurant business and tourism

Introduction. The integration of tourism and the hotel and restaurant business has being contributed to increasing the level of efficiency of management and operation, optimization of resource costs, and improvement of the level of efficiency of greening. Sustainable management is designed to address the environmental challenges faced by two of the world's fastest growing industries: hospitality and tourism. The purpose of the paper is to study the main areas of development of the hotel and restaurant business and tourism in the context of sustainable development, which involves the study of modern trends, problems and opportunities that affect the effectiveness of the functioning of these industries. Results. The paper has considered the main aspects of the development of the field of hospitality, which allows us to reveal the potential of its development and improvement. The dynamics of international incomes for 2005-2023, the level of income of the travel and tourism market in Europe from 2018 with its forecast until 2028 were studied. It was established that what is happening is: restoration of consumer confidence in travel; growth in the number of incomes in all regions of the world; the main tourist destination is Europe. It is predicted that income in all segments of the tourism market will increase significantly, so the hotel and restaurant market will also undergo stable development. It is noted that despite the recovery, the level of income remains lower than before the pandemic (with the exception of the Middle East). It has been established that the key trends that determine the new reality of the hospitality sector are: digital transformation; emphasis on food safety; expansion of gastronomic experience; flexibility and personalization; environmentalization; stability and experience. Conclusion. The conclusions have emphasized that the above-mentioned key trends have great potential for further development and improvement, contributing to increasing the level of service quality and meeting the needs of consumers of the hotel, restaurant and tourism business. As prospects for further research in this direction, the issue of improving technologies, which will contribute to the formation of sustainable and ecologically conscious consumption of resources, has been identified.