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Climate change is becoming a new front in the culture wars, with YouTube as one of its key arenas. Centered on an "Alternative Influence Network" orbiting Spain's right-wing populist party Vox, this article examines the underexplored role of YouTube political influencers in propagating climate misinformation. Using thematic analysis, it uncovers instances of "post-denial" narratives that accept the reality of climate change while targeting climate policy and the climate movement, often through conspiracy theories and misogynistic rhetoric. Disagreements extend beyond policy specifics, intertwining with ongoing culture wars against a "woke wave" encompassing feminism, anti-racism, and now environmentalism. Amidst escalating opposition to Net Zero policies, the study sheds light on how these climate narratives reinforce "us" vs "them" binaries and appeal to feelings of resentment among young white males disoriented by rapid cultural change, who increasingly turn to YouTube for news and community. Despite these divisions, the study identifies potential common ground in environmental values and benefits like clean air.
Lluis de Nadal (Sun,) studied this question.