Managing Talent to Build Reputational Capital: An Investigation of Jordanian Telecommunications Companies

This study examines the impact of talent management practices on organizational reputation among 227 employees from the administrative departments of Jordanian telecommunication companies.Data collected via questionnaires was analyzed using correlation and regression analysis.The results revealed that talent management significantly influences organizational reputation, explaining 83.1% of the variance.In particular, talent management had the highest effect on quality, followed by social responsibility and organizational culture.The findings provide insights for telecom companies on leveraging talent management strategies to improve organizational reputation and attract top talent.This research underscores the importance of nurturing and investing in human capital for maintaining a strong reputation.