Unpacking the Digital Banking Preferences of Generation Z Students: Empirical Evidence from Indonesia

This study investigates factors driving Generation Z students' adoption of digital banking in Indonesia, given their financial literacy needs and openness to digital financial services.Drawing on technology acceptance models, a questionnaire was administered to 131 university students aged 17-28 who used digital banking platforms.Data analysis conducted through SmartPLS revealed that firm reputation and trust significantly influence intentions to use digital banking.However, economic value, convenience, rewards, and social influence were found to not significantly affect intentions.The research also found that social influence, trust and intentions strongly predict actual system usage behaviors.These findings imply that developing positive brand beliefs and emphasizing security safeguards should be priorities for digital banking providers targeting Generation Z segments.As digital services evolve, this study contributes insights into designing offerings aligned with youth's expectations.