The Impact of Cultural Globalization and Western Media Advertisement: The Case of Indian Weaving Crafts

World post-industrialisation has become a global village, and the cultural life of western countries has become a global norm, resulting in a side-lining of Easter lifestyle, including dressing sense. This westernisation of dressing sense has increased the apprehensions of traditional weaving crafts in India. This paper presents how the ever-increasing westernisation of dresses in hinterland India has marginalized the traditional handloom weaving crafts, and youths are increasingly disinterested in pursuing the rich cultural profession. Government Programmes for the Promotion and promotion are of very limited help to ensure the future of handloom continues.