Anti-crisis management of enterprise staff based on motivation

Introduction. In the current landscape, the prevalence of crisis phenomena has brought human resource management issues to the forefront at all levels. The personnel of enterprises have been significantly impacted by socio-economic transformations, making competent and qualified personnel management a necessity. Employee motivation, a crucial aspect of personnel management, directly influences the effectiveness of the enterprise. A well-designed motivational system is a significant competitive advantage, while its absence can detrimentally affect labor productivity and the team atmosphere within the enterprise. The publication aims to evaluate theoretical and methodical approaches to anti-crisis management of personnel of entrepreneurial structures based on motivation under modern conditions of uncertainty of socio-economic processes. The results. The article examines the essence of forming anti-crisis personnel management of entrepreneurial structures based on motivation. The essential content of the concept of “crisis” has been determined. Approaches to the study of interpretations of the concept of “anti-crisis management”, “personnel management”, “motivation” are substantiated. The directions of the formation of the motivation system are determined, and the motivation process, the principles of motivation, the essence of the concept of non-monetary motivation, and its types and characteristics are substantiated. The formation of a motivational system in conditions of crisis and uncertainty was investigated through training, the study of the company’s personnel, analysis of the motivational system of competitors, surveys, and employee questionnaires. Conclusions. In modern realities, crises at the enterprise are unique and require an individual approach to their study and regulation. At the same time, the knowledge and ability of the company’s management to overcome crises, predict, prevent, and avoid them plays a key role. When crises arise, competent and qualified transformations, considering the work of the company’s personnel, are necessary. Keywords: motivation, non-monetary types of motivation, enterprise, anti-crisis management, personnel.