What is old is new again: The deep roots of ethnic nationalism in the digital age

Abstract In this article, we elaborate on the central themes of our recent book, The New Nationalism in America and Beyond (OUP, 2022), before responding to the comments and criticisms of several esteemed colleagues (Phil Gorski, Cynthia Miller‐Idriss, and Sophie Duchesne). In sum, our book argues that the relative success of right‐wing populists among the white majorities of the West – including Donald Trump in the US, Marine Le Pen in France, and the Brexit Campaigners in the UK – is partly due to the way in which they draw upon long‐established ethnic nationalist myths and symbols in their political communication. By adapting this cultural content to the contemporary context, these elites are ensuring that their messaging resonates among their target populations. In making this case, our book seeks to demonstrate the value of taking culture seriously in the analysis of the so‐called ‘new nationalism.’