Analysis on the Production and Dissemination Mode of Film and Television Content in The New Media Era

With the rapid development of new media technology, the production and dissemination of film and television content is undergoing unprecedented changes. This trend not only changes the way people get information and entertainment, but also profoundly affects the development path of the film and television industry. In the new media era, it is very important to understand the changes in the production and communication mode of film and television content for grasping the industry trend and meeting the challenges. The purpose of this paper is to explore the production and dissemination mode of film and television content in the new media era, and analyze its characteristics, challenges and prospects, with a view to providing new ideas and enlightenment for the development of the industry.