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Purpose -The purpose of this study is to seek to revitalize tourism by planning 'Princess' concept content that meets the needs of female consumers with a strong desire for tourism in order to recreate the cultural space of Gongju City with a young sensibility.Design, data, and methodology - This study used the search terms of 'N' portal site, a representative portal site, to synthesize the opinions of blogs searched more than 15 times among Gongju City's representative restaurants, original downtown, and historical resource spaces, and also conducted field trips in parallel.Result - The young female MZ generation, which is currently leading the consumption of tourism products, shows a tendency to prefer special sentimental spaces, cultural values, and special experiences rather than popular tourist destinations.Conclusion - Gongju City has sensibility, visuality, and taste that can stimulate female emotional consumers, while securing spatiality that can satisfy the needs of special tourism experiences.
Jun Kang (Fri,) studied this question.