Analysis of English Teaching in Colleges and Universities from the Perspective of Cross-border E-commerce

Under the background of the Internet era, the further development of e-commerce and foreign trade economy has been promoted. Simultaneously, higher requirements have been put forward for colleges and universities to carry out the training of e-commerce English talents. To meet the needs of e-commerce English talent training in the construction of the market economy, college English teachers need to carry out English teaching work from the perspective of cross-border e-commerce. This involves improving the English teaching system and enhancing the quality of English teaching from the perspectives of training objectives, curriculum design, practical teaching, and so on. Ultimately, these may effectively enhance the English expression and business communication abilities of Business English majors, thus supplying high-quality English talents for the innovative development of China’s cross-border e-commerce industry. Given this, this article combines existing experience and theory and delves into a thorough exploration, by first analyzing the demand for talent development in English from the perspective of cross-border e-commerce, then dissecting the current issues in the training of business English talents, and finally proposing specific teaching strategies to benefit teachers.