From Tweets to Talent: Tracing the Trajectory of Social Media in Recruitment

This bibliometric review delves into the burgeoning trend of using Social media for Recruitment, examining 89 scholarly papers published between 2010 and 2023. The analysis unveils key trends, influential authors, institutions, and countries, publishing opportunities, and emerging themes in the intersection of social media and recruiting workforce. Insights derived from this review offer a nuanced understanding of the evolution of research in this field as social media continues to reshape recruitment strategies. This review provides a comprehensive roadmap for future exploration and innovation at the confluence of digital platforms and talent acquisition for researchers, practitioners, and policymakers. This study also catalyses further investigation by highlighting the fundamental gaps in existing literature. Using social media platforms to approach the workforce provides mass reach with minimum costs.