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Despite advancements in digital technology, outdoor advertising remains a robust communication tool with broad audience appeal. However, heightened environmental awareness necessitates proactive measures within the industry. This study examines the environmental impact of banners and proposes sustainable strategies. Market analysis underscores the widespread use of banners despite alternative advertising methods, prompting an investigation into their environmental implications and mitigation solutions. The research specifically focuses on prolonging banner lifespan and campaign duration through innovative recycling approaches aligned with circular economy principles. A comprehensive literature review informs these models and strategies, identifying opportunities for sustainable banner management. A case study approach is employed to present the transformation of banners into functional raincoats using Gemini X20 Pattern Designer software. The study emphasizes the optimization of resources and adherence to copyright regulations. This practical example demonstrates the feasibility and benefits of recycling in outdoor advertising. Collaborations with tailoring workshops facilitate community engagement and contribute to economic benefits. The implementation of these practices by companies serves to enhance their sustainability credentials and leadership in environmental responsibility within the outdoor advertising sector. In conclusion, this study provides valuable insights into sustainable practices that mitigate environmental impacts while fostering economic and social benefits.
Cuc et al. (Mon,) studied this question.