Decolonizing Narratives in Communication: A Case Study of "The Tipping Point to Decolonise Sustainability"

Narratives hold immense power in shaping reality and mobilising resources. Acknowledging the intimate connection between the climate crisis and racial injustices is vital. In this regard, decolonial perspectives are increasingly indispensable to tackling the challenges in this emergent crisis, where human-led corporations, practices, and politics drive ecological shifts. While techno-managerial solutions abound in our daily conversations and policy praxis, storytelling offers profound potential to reimagine our world. This article shows how collaborative practices are crucial in weaving together stories and experiences by echoing the emotional resonance of the climate crisis narrative to communicate our environmental reality and cultivate informed public awareness. Using the case study of The Tipping Point to Decolonise Sustainability, an initiative centred on climate storytelling, highlights how collaboration can spur discussions on decolonising sustainability. The article shows how we can craft an equitable future by acknowledging the power of storytelling and working together to communicate environmental reality.