Sustainability and Circular Economy Business Development

Currently, there has been a tendency for companies to direct the development of their businesses following circular economy trends associated with sustainability. European Community guidelines have established deadlines for the implementation of management strategies that allow creating and maintaining an effective and resource-efficient economic system, reducing the amount of en-ergy and materials used in production. In this scenario, this study makes sense, which aims to an-alyze academic studies on these topics with the aim of understanding future trends. In this sense, the objective of this study is to understand the potential impacts on business development of the inte-gration of sustainability and the circular economy. This article uses a systematic literature review, which has the objective of gather and analyze materials from different authors, carrying out an analysis to answer a specific question. The findings indicate that CE and sustainability are con-nected and businesses should implement sustainability and CE appropriate strategies to increase their competitiveness and improve resource efficiency. These strategies may integrate innovative technologies, the use of sharing platforms, product life extension, resource recovery to minimize waste and the integration of sustainability concepts in business as well as their communication with their stakeholders to change trends and behaviors.