Gamifying cultural heritage: Exploring the potential of immersive virtual exhibitions

This paper reviews the potential of gamified cultural heritage in immersive virtual exhibitions. A systematic literature review following PRISMA guidelines identified 78 relevant papers from ACM and IEEE databases. Gamification and immersive technologies can provide interactive experiences to engage visitors and enhance their understanding of exhibits' historical and cultural significance. Theoretical frameworks, including gamification theory, heritage interpretation theory, participatory heritage, immersive experience theory, and pedagogy, guide designing compelling experiences. Case studies like "Rome Reborn", "Sutton House Stories", and "Assassin's Creed: Origins" demonstrate the efficacy of gamification in disseminating heritage. Key strategies include integrating augmented/virtual reality, multimodal data and 3D reconstruction, interactive narratives and gameplay, personalized experiences, advanced interfaces, balancing education and entertainment, and ensuring cultural sensitivity. Future work can explore AI-adaptive experiences, AR/VR integration, remote collaboration, educational game elements, and digital creativity models. Gamification and immersion provide innovative preservation and inheritance of cultural heritage. This review promotes digitalization and identifies literature gaps, supporting reflection on engagement's past, present, and future. It aims to enable a broader appreciation of cultural heritage through technology.