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The article considers the range of creative methods that are commonly used in the complex landscape of innovative development. The main focus is on revealing the problems associated with the choice of appropriate creative methodologies that resonate with the subtle requirements of individual innovative endeavors. Through comprehensive research, various categories of innovation, ranging from revolutionary breakthroughs to incremental advances, are scrutinized, as well as an in-depth analysis of the various models and methodologies used to segment the continuum of innovation development into individual phases. Based on extensive research efforts, a special framework for classification and support of the innovation development process for each of the proposed stages is proposed. This innovative structure combines a number of creative techniques and their constituent elements into a single whole. Presented in the form of a comprehensive matrix, this model facilitates the intelligent choice of creative methods adapted to a specific innovation typology and project development stage. The use of the proposed innovative model will help by significantly increasing the efficiency of the processes of creating ideas, while streamlining the development and implementation of new products and advanced technologies. By providing practitioners with a systematic and sophisticated approach to problem solving, the model ensures optimal application of creativity techniques to the needs of each unique innovation endeavor. This holistic approach to innovation management not only fosters a culture of continuous improvement, but also creates a fertile ground for transformational breakthroughs, contributing to sustainable growth and competitiveness in today’s dynamic marketplace. Therefore, the author analyzed the existing creativity techniques used in the creation of innovations and synthesized a comprehensive innovation approach that allows identifying each step in the development of an innovation and customizing creativity techniques and their elements for each of the stages.
Yurii Stasovskyi (Sun,) studied this question.