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The current investigation seeks to investigate the relationship between digital innovations and the sustainability perspectives of logistics operations. Despite the advancement of technologies for sustainable goals, it is evident that the importance of digital innovation is increasing as a means of enhancing sustainable operations. Current research is examining the determinants of digital innovation in small logistics firms. A new theoretical framework is developed based on technology adoption, technology integration, and sustainable operations by following the diffusion of innovation (DOI) theory. For this study, data were collected from 540 small logistical firms in China. The covariance-based structural equation modeling technique was used to test the proposed hypothesis. The results from the analysis indicate that technology adoption positively affects the environmental perspectives with coefficients = 0.293, social perspectives with coefficients = 0.461, and economical perspectives with coefficients = 0.461 of sustainable operations. Similarly, technology integration positively affects the environmental perspectives with coefficients = 0.512, social perspectives with coefficients = 0.347, and economical perspectives with coefficients = 0.415 of sustainable operations. In conclusion, the implementation of digital technology for innovation can help firms improve their logistical operations in terms of sustainability, which will deliver a robust business improvement according to this research.
Saqib et al. (Fri,) studied this question.