Assessment of Some Factors Affecting the Choice of Eco-Tourism Destination in Con Dao, Ba Ria -Vung Tau Province

Abstract The study aims to assess the effect of a number of factors on the decision to choose a destination in order to propose some solutions to attract domestic tourists to ecotourism in Con Dao. The research model includes one dependent variable of the decision to choose the destination with five independent variables which are the factors affecting the decision to choose the destination. Study outcome was that the effect of factors on tourists’ decision to choose a tourist destination is Motivation (0.323); Quality of Service (0.243); Tourism resources (0.235); Experience of tourism (0.104) and Communication (0.095). A number of solutions proposed to attract domestic tourists to Con Dao, namely preserving the natural landscape; embellishing and upgrading historical and cultural relics; improving and upgrading tourism services; strengthening the dissemination of information about Con Dao’s eco-tourism resources; improving the professionalism of staff, and diversifying tourism services.