Social Attitudes of the Experience Society and the Logic of Consumer Behavior – Correlation Factors

This article comprehensively examines and analyzes the historical and cultural context of the transformation of a formerly consumer society into a society of impressions (“a society of experiences”), analyzed from J. Baudrillard and G. Debord to G. Schulze, whose work of the same name made a significant contribution to the process of understanding the causes of change in the attitudes of consumer behavior recorded over the past decades. Developed by G. Schulze, the social concept of “consumption of experiences” of members of modern society is studied from the point of view of the growing crisis of the previous models of mass consumption, which are increasingly ceasing to meet the requirements of modernity. Particular attention is paid to the analysis of the features of further development of all these ideas in the form of the emerging counter-culture of anti-consumerism, criticism of overconsumption and a number of psychologizing approaches to the study and search for solutions to the problems of the emerging “emotional economy” in its application to the broader concept of “emotional capitalism” in that form as it is presented in a number of works of domestic and foreign authors.