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This research explores the multifaceted motivations behind learning Korean, examining intrinsic, extrinsic, integrative, and instrumental factors that drive language acquisition. Through a quantitative approach involving structured surveys distributed to a diverse sample of learners, the study identifies key motivational drivers such as cultural appreciation, career opportunities, and social integration. The findings highlight the significant impact of intrinsic motivations related to Korean pop culture, extrinsic motivations linked to economic benefits, and integrative motivations for cultural immersion. These insights inform educational strategies and policies, emphasizing the need for culturally enriched curricula, career-oriented language programs, and supportive policy initiatives to enhance language learning outcomes. Future research directions include longitudinal studies, comparative analyses, and the examination of digital learning platforms' impact on language learning motivations.
Liuhuizi et al. (Thu,) studied this question.