Towards Personalized Federated Multi-scenario Multi-task Recommendation

In modern recommender system applications, such as e-commerce, predicting multiple targets like click-through rate (CTR) and post-view click-through \& conversion rate (CTCVR) is common. Multi-task recommender systems are gaining traction in research and practical use. Existing multi-task recommender systems tackle diverse business scenarios, merging and modeling these scenarios unlocks shared knowledge to boost overall performance. As new and more complex real-world recommendation scenarios have emerged, data privacy issues make it difficult to train a single global multi-task recommendation model that processes multiple separate scenarios. In this paper, we propose a novel framework for personalized federated multi-scenario multi-task recommendation, called PF-MSMTrec. We assign each scenario to a dedicated client, with each client utilizing the Mixture-of-Experts (MMoE) structure. Our proposed method aims to tackle the unique challenge posed by multiple optimization conflicts in this setting. We introduce a bottom-up joint learning mechanism. Firstly, we design a parameter template to decouple the parameters of the expert network. Thus, scenario parameters are shared knowledge for federated parameter aggregation, while task-specific parameters are personalized local parameters. Secondly, we conduct personalized federated learning for the parameters of each expert network through a federated communication round, utilizing three modules: federated batch normalization, conflict coordination, and personalized aggregation. Finally, we perform another round of personalized federated parameter aggregation on the task tower network to obtain the prediction results for multiple tasks. We conduct extensive experiments on two public datasets, and the results demonstrate that our proposed method surpasses state-of-the-art methods.