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The article presents the results of a discursive analysis of online articles on foreign language learning. The analysis continues the study of the English popular science pedagogical discourse, complementing the number of already identified and characterized components with discourse strategies. The aim of the paper is to identify and analyze the strategies of the popular science pedagogical internet discourse which would expand scientific ideas about the interaction peculiarities between the pedagogical community and society. As practical material, the study uses one of the most famous English online magazines dedicated to language learning. By random sampling, 70 text fragments are selected from the magazine, exhibiting the whole variety of speech means the pedagogical community uses to cover its intentions and values. To achieve the aim set in the research, the authors use linguapragmatic, linguasemiotic, discursive analysis and descriptive, analytical, interpretive, statistical methods. As a result of the analysis, the strategies of attracting attention, modality, transmitting reliability, forming professional identity, solidarity, manipulation and consolidation have been established. Each strategy reveals its own means of speech implementation, among which we can name various verbal constructions, appealing constructions, constructions emphasizing causes and consequences of educational processes, evaluating lexemes, lexemes with semantics of inducement to action, etc. The range of communication strategies and means of their verbalization is not limited to those given in the paper. In order to describe the model of the popular science pedagogical discourse existing not only in the English internet space, the need for further analysis of the research subject is obvious.
Nersesyan et al. (Tue,) studied this question.