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The purpose of this study is to examine the benefits and drawbacks of applying artificial intelligence in media. The research focuses on the evolution of artificial intelligence and the moral quandaries that it raises. To begin, a historical overview of artificial intelligence is offered. Then its use in the media is described. Following that, the benefits and drawbacks of artificial intelligence are discussed. Finally, the potential for future advancement and ethical consequences are examined. Artificial intelligence is a powerful tool with diverse applications, but it currently has severe disadvantages, particularly on an ethical level
Irina Filipović (Mon,) studied this question.