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The goal of this review study is to look into the most important sustainable practices that fresh food startups can use to improve their resilience and environmental responsibility. It also aims to identify the difficulties and impediments these companies face when putting these sustainable strategies into effect. Fresh food startups can integrate several sustainable techniques and innovations into their operations, as identified by the study. These include using IoT technology to enhance supply chain management and implementing packaging with a modified environment to keep goods fresher for longer. The review also emphasizes the difficulties these firms have had putting these strategies into practice. The review's findings have important real-world ramifications for fresh food entrepreneurs. Through the development and improvement of their sustainability initiatives, they can make their business operations more robust and ecologically conscious. This review adds to the corpus of current knowledge by methodically analyzing the most recent advancements in fresh food supply chains, particularly with regard to startups. It illuminates the particular difficulties they encounter in promoting sustainability, making it an important and novel contribution to the area.
Sreenivasan et al. (Mon,) studied this question.