Social entrepreneurship as alternative form of employment in rural areas

For rural labor market, it should be noted the specific nature of the demand and supply of labor, imbalance between them, low level of professional training, lack of high degree of readiness for innovation, and lack of labor resources. In this regard, we can consider an alternative form of social entrepreneurship that increases employment of the rural population. The goal is to show the most important aspects of development of corporate social responsibility as the best option for improving the quality of life of the population in rural areas through access to education, healthcare and cultural leisure opportunities, disseminating the entrepreneurial skills of rural residents, increasing their self-esteem and self-sufficiency. Social entrepreneurs use local resources and create new markets for agricultural products, handicrafts, and tourism services. Methods – statistical and economic, scientific analysis, comparison. The study is based on the analysis of information obtained from domestic and foreign scientific publications, statistical data from the Bureau of National Statistics of the Agency of the Republic of Kazakhstan for Strategic Planning and Reforms. Results - the author presents indicators of demographic trends and the impact of the state of labor potential on employment in the country and in rural areas over the past 5 years, including the current state of employment and unemployment in rural areas and expanding the range of social and entrepreneurial activities based on entrepreneurial activity aimed at solving social problems. Social entrepreneurship is distinguished by the following main features: innovation, self-sufficiency and financial sustainability, entrepreneurial approach. Conclusions - the author has given proposals that increase social and economic security, employment opportunities in rural regions, stimulating the investment initiative of business entities.