July 4, 2024

Impact of health insurance literacy, brand reputation, and risk attitude on intentions to purchase private health insurance policy

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Abstract

Purpose: To investigate the mediation effect of health insurance providers' brand reputation (BR) on health insurance literacy (HIL) and intentions to purchase (IP) while assessing the moderated mediation effect of risk attitude towards health Insurance (RAHI).

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Cite This Study

Singh et al. (Thu,) studied this question.

synapsesocial.com/papers/68e615d9b6db6435875a85f6 https://doi.org/https://doi.org/10.1080/20479700.2024.2374211

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