An analytical study of the impact of strategic scenario planning on competitive financial performance

In today's highly competitive business environment, strategic decision-making has become more critical than ever before. Firms are continuously exploring new strategies to gain a competitive edge and enhance their financial performance. The present article aims to investigate the impact of strategic scenario planning on financial and competitive performance. The research used a qualitative analysis method and applied it to a sample of professors at Iraqi universities. The research used correlation analysis, simple regression, and structural analysis. The research reached a set of conclusions, the most important of which is that strategic scenario planning is an important tool for improving competitive financial performance. This proactive approach involves anticipating and preparing for a variety of possible future scenarios, allowing organizations to make informed decisions and adjust their strategies accordingly.