AGENDA: Predicting Trip Purposes with A New Graph Embedding Network and Active Domain Adaptation

Trip purpose is a meaningful aspect of travel behaviour for the understanding of urban mobility. However, it is non-trivial to automatically obtain trip purposes. On one hand, trip purposes are naturally diverse and complicated, but the available predictive data sources are limited in real-world scenarios. On the other hand, since trip purpose labeling is costly and the development levels of cities are unbalanced, it is infeasible to access large-scale labeled data in less developed cities to train advanced prediction models. To narrow the gaps, this article presents A new Graph Embedding Network and active Domain Adaptation based framework (AGENDA) that only requires open data sources and is capable of predicting in both label-rich cities and label-scarce cities. Specifically, in label-rich source cities, we first use the vehicle’s GPS trajectory and open POI check-ins to augment trip contexts. Then we establish a supervised graph embedding network with two attention mechanisms to extract the passenger’s latent activity semantics and a classifier to predict trip purpose. To enable the prediction in label-scarce target cities, we further devise an active domain adaptation framework, in which adversarial domain adaptation is used to transfer the source-learned knowledge, and active learning is used to integrate human intelligence in the model training. A group of experiments are conducted with real-world datasets in Beijing and Shanghai. Evaluation results demonstrate that the proposed framework significantly outperforms existing trip purpose prediction algorithms, and could make accurate trip purpose prediction in label-scarce cities with much fewer labeling efforts.