On the issue of rethinking the conceptual foundations of management as a social phenomenon

Social and digital technologies are exposing the impact of governance on society. It acts as a factor that simultaneously solves problems and poses threats to all of humanity as a result of mistakes, personal interests, and unforeseen consequences. With the growing influence of management on social processes, questions arise not only about how management is structured, but also what place it occupies in society. There is a need to rethink the phenomenon of management. Despite the prevalence of the term “management,” its understanding is far from ambiguous. An additional complexity is associated with the absence in foreign scientific literature of a term identical to the Russian word “management”. The article proposes that management is understood as a social phenomenon manifested in the activities of individual and group subjects, which is aimed at interfering in the natural course of events to bring them into line with subjective ideas. In this interpretation, management serves as the basis for the emergence of an artificial component. To understand the place given to management in sociology, the article analyzes the main sociological paradigms based on the typologies of K.Dubar, R.Collins, J.Ritzer. In the usual dualism, objectivism-subjectivism, structure-agent, society-personality, macrosociology-microsociology and the desire to overcome them, management is given a secondary, auxiliary role, and disciplines studying management (sociology of management, sociology of organizations) are given the place of industrial sciences. Each of the sociological paradigms is a response to the challenges of its time. The modern world is characterized by the growth of man-made artificial reality with a simultaneous increase in uncertainty. This actualizes new challenges, the answers to which the author proposes to look for in the problem field of management, expanding it to a general sociological theory. For this purpose, the social space is described as the intersection of the “natural-artificial” and “determined-uncertain” axes. The author sees an important difference between the sociology of management and other disciplines in the study of not only what one should “know in order to foresee, and foresee in order to be able,” but also how this “can” can be realized. The study of management covers the theory and practice of social and, rising to abstract levels, it does not lose pragmatism (it takes into account how knowledge is applied by social individuals in practice to solve real social problems).