Research on Consumer Preferences in Goods Design Based on the Kano Model: Focused on Dunhuang Goods Design

Dunhuang goods are a medium for the inheritance and promotion. Cultural consumption has become an important activity to meet the needs of spiritual culture. The purpose of this study is to analyze the consumer needs for Dunhuang products using the Kano model, understand the current status of Dunhuang products, and provide optimization directions for product design. Literature and cases are analyzed to form a framework, and the Kano model is used to see the relationship between demand and purchase satisfaction with consumer surveys, and new designs are proposed with the help of generative AI to improve consumers' experience. The research shows that in the design and development of goods, cultural factors should be prioritized while reflecting consumer needs. According to the better-worse coefficient, regional characteristics, cultural codes, and practicality are the requirements that best meet consumer expectations. Through the analysis of the design of Dunhuang goods, this study suggests design directions according to consumer needs and provides scientific basis and reference.