The role of economics and management in the development of sustainable business models of agricultural enterprises

The relevance of this topic lies in the need to use economic and management strategies that can help agricultural enterprises adapt to a changing environment and ensure sustainable and resilient growth in the future. The purpose of the study was to examine the impact of economic and managerial factors on the development of agricultural enterprises, with a focus on creating sustainable business models. The methods used were analytical, statistical, and comparative. The paper examines the role of economics in the formation of sustainable business models of agricultural enterprises, focusing on optimizing the use of resources and adapting to market conditions. It is found that economic aspects include optimization of production processes, cost management and analysis of market trends. Efficient use of resources is a key aspect of sustainable business models of modern agricultural enterprises. The use of advanced technologies, such as precision farming and process mechanization, helps to increase productivity and reduce costs. Management of such market factors includes strategic planning, risk analysis and search for new development opportunities. An example of successful use of innovative technologies in agriculture is given on the sample of the American company John Deere. The article describes the strategy for developing sustainable business models for the Ukrainian company Myronivsky Hliboproduct, which includes the introduction of advanced agricultural technologies, diversification of production, optimization of resource use, development of local markets, improvement of risk management and promotion of social development of local communities. It is noted that the unfavourable conditions of war and economic instability pose serious challenges to the agricultural sector, but such conditions can also stimulate the search for new, more sustainable, and efficient business approaches. As a result, the development of sustainable business models for agricultural enterprises requires a comprehensive approach and systematic measures aimed at optimizing production, managing risks, and promoting the social development of local communities. The practical significance of the study lies in the possibility of increasing competitiveness, resource efficiency and sustainability in a changing market environment, which contributes to the sustainable development of the agricultural sector