Agro-Health Tourism Management Innovation Based on Local Wisdom to The Creative Economy Mae Sai District, Chiang Rai

This research aims to 1) manage knowledge and wisdom about the use of herbal medicine in the Ban Muang Kham community, Mae Sai District, Chiang Rai Province, 2) develop herbal products and design health agro tourism activities by using the design thinking process, and 3) transfer knowledge of the developing herbal products and designing healthy agro tourism activities. The research was conducted in 3 phases, consisting of Phase 1 managing knowledge and wisdom about the use of herbal medicine in the Ban Muang Kham community, Phase 2 developing herbal products and designing health agro tourism activities by using the design thinking process, and Phase 3 transferring knowledge of herbal products and designing healthy agro tourism activities. The results of the study found that The Ban Muang Kham uses 24 types of local herbs and plants for treatment and health care. They have knowledge in processing 6 products for use in the household and for sale. The researcher has developed 3 prototype herbal products as follows: yellow oil with stretched grass tendon, herbal clay for knees, and foot soak herbs. This prototype product was developed based on the results of a survey of purchasing and demand of users and tourists. Then transfer knowledge on herbal product development through design 6 health agro-tourism courses to the community, contains a course on herbal processing to promote health tourism, product development course, packaging design course, Tong-sen massage course, course of eating according to life elements, and courses on calculating costs and selling prices. There were a total of 135 people participating in the knowledge transfer. The community should continuously drive community tourism development operations. Training in being a local tour guide to develop the potential of community tour leaders or tour guides to welcome tourists. Coordinate and create a network for community tourism development operations with local government organizations and local and provincial tourism partners to enhance community potential and strength. And improve the landscape to impress tourists or people who come to visit.