Customer preferences while booking accommodation in hotels: Customer Behaviour and Hotel Strategies

Running a hotel is an exciting experience, but it also demands you to keep on top of the ever-changing hospitality environment. Understanding shifting visitor behaviour is one of the keys to being competitive in this dynamic sector. As society evolves dramatically, so does consumer behaviour, and this shift has a big influence on hotels. People's expectations for hotel stays, how they want to be handled, and how they book rooms are all changing. So, what's the deal? Understanding and adjusting to these changes will allow you to not only meet, but surpass, your visitors' expectations. More importantly, it opens a plethora of options for your company to expand. How these changes in visitor behaviour might affect your hotel company, and, more significantly, how you can turn these changes into opportunities that will help a hotel shine. This paper will help the hoteliers understand the main and vital preferences a guest might look for before booking an accommodation