July 7, 2024Open Access

The relationship between color terms and emotive vocabulary: a comparative aspec

Key Points

Emotions are closely linked with specific color terms in language, and this connection varies by culture.
The study finds significant correlations between emotions like sadness, love, and anger with different colors.
Directed association experiments were conducted involving 200 participants from Russian and Chinese backgrounds, aged 18-40, leading to insightful comparisons between the two cultures' linguistic associations of colors and emotions. Overall, similarities and differences in associations highlight how color perception is influenced by cultural contexts.

Abstract

The purpose of the article is to fix the connection between color terms and emotive vocabulary, to describe the results of the directed association experiment. In the article, we demanded the respondents to write down color terms related to the emotions (sadness, pleasure, anger, anxiety, aggression, love, calmness, fear, optimism, envy, relaxation, happiness, astonishment, delight, pity, embarrassment). The comparison of the results obtained made it possible to determine the correlation between emotions and color in the linguistic consciousness of speakers of Russian and Chinese linguistic cultures. The experiment involved 100 people of each linguistic culture (aged 18-40). The results showed similarities and differences between colors and emotions.

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