The Role of Artificial Intelligence in Social Media Marketing and Its Sustainable Prospects

Technology is rapidly evolving, and we are constantly exposed to new and inventive solutions. Artificial intelligence is a rapidly developing technology that has the potential to revolutionize the world through intelligent machines. So artificial intelligence is surrounds us. A computer or robot operated by a computer can perform human-like skills like reasoning, discovering meaning, generalizing, and learning through experience. Social media marketing promotes firms and their protection services to their target audience, empowering people, small enterprises, and major corporations to monitor, evaluate, and optimize their online presence. This study aims to analyze the impact of artificial intelligence on social media marketing and its future prospects. The study relies on secondary data analysis to provide empirical support. This study explores the application of artificial intelligence in social media marketing. This paper provides a framework for understanding the usage of artificial intelligence in social media marketing and the tools available.