Use of Social Media as a Source of Market Information by the Farmers

The study titled "Use of Social Media as a Source of Market Information by Farmers" was conducted in the Marathwada region of Jalna district of Maharashtra state, specifically in Badnapur, Bhokardan, and Mantha. From each taluka, three villages were selected, and from each village, 15 respondents were chosen, making a total of 135 respondents for the study. The research design used for the study was exploratory, and the data was collected through personal interviews with the help of a structured interview schedule. The data was tabulated, analysed, and interpreted. The findings revealed that majority (91.85%) of respondents possess WhatsApp, (65.18%) of respondents possess YouTube, (57.77%) use Facebook, (48.14%) have Kisan Suvidha App and (14.81%) have Telegram. The respondents were distributed according to the constraints faced by them and the suggestions they had for market information. More farmers must be encouraged to use social media in order to fully realize the potential of this tool for agricultural extension. Relevant agencies must also support this effort by offering social media policy the promotion and staff training.