Public Willingness to Pay for Farmland Eco-Compensation and Allocation to Farmers: An Empirical Study from Northeast China

Farmland eco-compensation, as a typical payment for ecosystem services scheme, aims to address trade-offs between environmental and developmental objectives. As indispensable eco-compensation supporters, the public’s willingness to pay (WTP) for farmland eco-compensation and the allocation to farmers directly affect ecological safety and sustainable development for farmland. Therefore, this study links the public’s WTP for the farmland eco-compensation to the financial subsidies received by farmers and presents a theoretical framework and research approach that connects stakeholders, applying improved choice experiments for empirical study in the black soil region of northeastern China. The results showed that the public has a positive WTP for the farmland eco-compensation program that improves the area, soil thickness, and organic content expeditiously. The public’s WTP allocation for eco-compensation varies considerably, with the share allocated to farmers in their WTP averaging 46.96%, showing a benchmark for compensation standards. The results revealed the influential relationship between the socioeconomic characteristics of the public with WTP allocation and the preferences for farmland eco-compensation, such as the positive correlation between age with WTP allocation and females’ greater preference for eco-compensation. These findings can provide new perspectives and approaches to exploring sustainable pathways for farmland eco-compensation.