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The concept of communication design has emerged as a focal point of discussion within the design discourse in China, prompting diverse perspectives on its essence and scope. Within this discourse, divergent viewpoints have surfaced, with some advocating for the classification of communication design as a distinct methodology within the broader framework of design studies, while others advocate for its recognition as an interdisciplinary domain, bridging diverse realms of design expertise.At the crux of this ongoing debate lies the fundamental question of whether communication design primarily concerns the 'design of communication' or the 'communication of design.'? This conceptual ambiguity underscores the complexity inherent in defining and delineating the parameters of communication design within the Chinese context. Against this backdrop, this paper aims to provide a comprehensive exploration of the evolving discourse on communication design, examining its current manifestations, and speculating on future trajectories. This paper delves into the evolving discourse on communication design, despite the foundational contributions, communication design remains relatively uncharted territory in the Chinese academic landscape, lacking a universally accepted definition and comprehensive research framework. This paper underscores the imperative of clarifying the contours of communication design within the Chinese academic sphere, emphasizing its potential to enrich the discourse on design theory and practice. By elucidating its unique attributes and theoretical underpinnings, this study contributes to the ongoing dialogue surrounding the evolution and consolidation of communication design as a distinct discipline in China.
Jiayi Zhang (Thu,) studied this question.