Business Process Management in Entrepreneurial Activity Based on a Platform Approach

Aim/Purpose: This paper aims to explore the strategic integration of business processes in entrepreneurial activities through a platform-centric approach, emphasizing the necessity of digital transformation to optimize operational efficiencies and foster competitive advantages in the contemporary entrepreneurial landscape. Design/methodology/approach: This study draws from insights of international and domestic scholars to examine the nuances of digital transformation and platformization in entrepreneurial endeavors. The research methodology involves a literature review and analysis of primary and secondary data. Findings: The paper highlights the significance of adopting a platform approach in entrepreneurial activities to enhance operational efficiencies, foster innovation, and gain a competitive edge in the digital era. Research implications/limitations: While the study sheds light on the benefits of platform-based business process management, limitations include the need for further empirical validation of the proposed strategies in diverse entrepreneurial contexts. Originality/value/contribution: This study contributes to the understanding of digital transformation in entrepreneurial activities by emphasizing the pivotal role of platformization in optimizing business processes and driving innovation, ultimately enhancing competitiveness in the modern business landscape.