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With previous setbacks in both O’Bannon v. NCAA and NCAA v. Alston, the NCAA and the Power Five conferences made a decision to shy away from their traditional aggressive stance when it came to litigating the latest legal challenge attacking their business model in House v. NCAA (No. 4: 20‐cv‐03919, (N. D. Ca. 06/15/2020) ). And so in May, the leaders in the Power Five (American Athletic Conference, Big 12, Big Ten, Pac‐12, and Southeastern Conference) ended up agreeing to settle the case. The multibillion‐dollar settlement, if approved by Senior District Judge Claudia Wilken — the same federal judge associated with both the Alston and O’Bannon cases — obliges the NCAA to pay out approximately 2. 8 billion to former student‐athletes who had been prohibited from monetizing their name, image, and likeness prior to July 1, 2021.
Robert Romano (Mon,) studied this question.
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