Analysis of tourism destination management strategies of angke kapuk mangrove nature tourism park as an ecotourism destination in North Jakarta to increase interest in returns

Abstract Reduced tourist visitation have left the Angke Kapuk Mangrove Nature Tourist Park increasingly unkempt and degraded in supporting facilities. The lack of awareness and good management on the part of the organizers has resulted in a decline in the number of tourist visits to the Angke Kapuk Mangrove Nature Tourism Park. The aim of this research is to find out what management strategies are implemented in the Angke Kapuk Mangrove Nature Tourism Park area to increase tourist interest in returning to visit. This research method uses a qualitative descriptive research method. Researchers collect primary and secondary data through interviews, observation, and documentation. The analytical method used by researchers is the interactive model analysis method from Milles, Huberman, and Saldana which includes data condensation, data presentation, and drawing conclusions. Tourist interviews showed that the Angke Kapuk Mangrove Nature Tourism Park Area’s management approach to protect the forest is still poor, where management in terms of facilities and cleanliness is very low and the level of awareness of tourists in maintaining cleanliness and hygiene. maintaining the available facilities is also very low, resulting in a lot of rubbish and damage to the various available facilities.