Transformation of Speech Etiquette in Socio-Political Telegram Channels

The research focuses on transformations in speech etiquette in political Telegram channels. Effective communication is essential in media communication between the addresser and the recipient. The article aims to highlight certain features of political Telegram blogging speech by examining speech etiquette. Speech etiquette in the online environment is considered to be a line of meta-markers of online interaction (or etiquette line by L. Duskaeva), which helps optimize communicants' interactions in various communication situations. The article examines the different nodes of the speech etiquette line such as the beginning of contact, maintaining communication, and its completion. The research then delves into analyzing units with semantics that focus on addressing and responsiveness. It reveals various scenarios that are typical in establishing contact, maintaining communication, and regulating communication in Telegram. These include creative appeals, textual techniques for creating simultaneity and informality, commenting on other positions, supporting other channels, and responding to subscribers’ activities. Political Telegram channels’ speech etiquette is transformed in accordance with the communication goals and technological features in this milieu. The configuration of the etiquette line in online interaction with the audience strives to create an atmosphere of direct interpersonal communication, «friendly» talking, discussing current political news, and clarifying the peculiarities of public life. The study concludes that communicative scenarios in political Telegram blogging are focused on maintaining an intimate communication environment and avoiding formalization.