July 5, 2024Open Access

Next - Gen BI: Leveraging AI for Competitive Advantage

Key Points

AI enhances business intelligence by providing predictive insights and empowering decision-making in real-time.
The study utilizes case studies and research data to showcase the significant impact of AI on BI effectiveness.
Analysis of the procedural framework offers guidance for organizations on implementing AI in their BI systems for maximum advantage and efficiency in 2024 and beyond. AI's potential affects businesses; further studies are encouraged to explore long-term performance in diverse environments.

Abstract

Business Intelligence (BI) has, for most of the past, served to prepare organizations to make business decisions based on information.AI powers the BI today and has gone a step further to provide predictions about the business environment.This paper sought to discuss the use of AI in BI with a focus on the realization of competitive advantages.Therefore, it presents the current literature on AI -intensive BI, the procedural framework for deploying AI in BI systems, the results, and the implications for businesses.This paper uses BI case studies and research data to illustrate the radical change that AI brings to BI and offers a conceptual map to help organizations that aim to employ AI for decision -making.

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Cite This Study

Suman Chintala (Fri,) studied this question.

synapsesocial.com/papers/68e614a6b6db6435875a712b https://doi.org/https://doi.org/10.21275/sr24720093619