Analysis of Factors Affecting the Income of Female Flower Traders in the Market Wangaya Flower Denpasar

Female's current involvement in the business sector is caused by economic uncertainty, rising prices, basic needs, and stagnation of family income. This phenomenon is the reason why women decide to work in the informal sector and must be able to divide their time, especially women in Bali. The purpose of this study is to analyze the factors that influence the income of female flower traders in Wangaya Flower Market, Denpasar, both simultaneously and partially. The data in this study entirely uses primary data obtained by distributing questionnaires to 67 respondents who were sampled for the study. The sample determination was made using a proportionate stratified random sampling technique. The analysis technique used is multiple linear regression analysis. The research results indicate that age, working hours, business capital, number of family dependents, and religious holidays simultaneously affect the income of female flower traders in Wangaya Flower Market, Denpasar. Partially, age, working hours, business capital, and the number of family dependents have a positive and significant impact on the income of female flower traders in Wangaya Flower Market, Denpasar and religious holidays income is higher on holidays compared to weekdays. Based on the research results, to increase income, it is recommended to increase working hours and business capital, prepare good marketing strategies, and provide more flower stock before those religious holidays.