Plant memories: Art co‐created with the public as a tool for investigating how people build lasting connections with plants

Societal Impact Statement People often undervalue plants, hindering botanical education and conservation efforts. This study demonstrates how art‐based approaches including audience co‐creation elements can yield new insights into human‐plant interactions. Analyzing plant‐related memories showed that reflecting on personal experiences with plants evokes emotions and can reconnect individuals to specific people and places. The role of multisensory experiences of plants was also highlighted. This knowledge can inform botanical education practices and improve the design of effective outreach programs, fostering greater societal plant awareness and appreciation. Summary The lack of plant appreciation, a manifestation of plant awareness disparity, is concerning in the context of plant conservation and preservation of botanical knowledge and skills. Developing effective strategies to foster plant awareness requires a better understanding of the nature of human interactions with plants. Art‐based approaches offer a new lens for attracting diverse audiences and can generate unique data through promoting self‐reflection and evoking emotional responses. Herein, we used the case study of visual exhibition “In Memory of Plants” to investigate how arts can be used to explore lasting connections to plants. The exhibition, presented at the Alternative Kilkenny Arts Festival 2022, was designed to inspire reflection on plants as elements of personal experiences and introduce the concept of plant awareness disparity. It also included a co‐creation component where visitors were invited to add their own plant‐related memories to a display board. These audience contributions were subjected to qualitative and quantitative analyses. The results underscored the ability of plants to act as memory anchors, providing lasting connections to places and people from the past. Additionally, the study yielded insights into the identity of “plant mentors” and highlighted the role of multisensory perception in human‐plant interactions. Presented observations can inform future projects focused on plant awareness and may encourage new collaborations between artists, botanists, and science communicators. Collectively, this study supports the use of arts‐based methods to both enhance and investigate plant awareness.