Digital transformations in clothing design at the beginning of the 21st century

The main objectives of the study are to identify and analyze the ways of using 3D technologies in clothing design at the beginning of the 21st century. The subject of this study is the consideration of the influence of digital technologies on the processes of creation, production, distribution, and consumption of clothing. The scientific novelty of the study consists of the systematization of the ways of using digital 3D technologies in modern designer collections and the analysis of their influence at the stages of designing, manufacturing, and displaying clothes. In addition, the importance of introducing these technologies into the process of design education is emphasized. The methodology of this study is based on analytical, historical, and cultural-historical methods, as well as the method of formal analysis, which made it possible to consider the topic from different angles. The results of the study. The basic factors and reasons for its popularity, the advantages, and the problems of using 3D visualization methods in fashion design at the beginning of the 21st century are analyzed. Flexibility, high variability, ease of making changes, and forecasting in the process of 3D creating clothes are emphasized. Emphasis is placed on the environmental friendliness of 3D clothing design. The main practical applications of 3D tools in clothing design have been identified, and the impact of 3D visualization on digital transformation in clothing design has been examined. The current state of development of digital fashion within companies, digital platforms, and the creativity of individual foreign and Ukrainian designers has been traced, and the contributions of specific creative individuals to the formation of contemporary fashion trends have been reviewed. The role of implementing 3D technologies in the education process of clothing designers is emphasized, and practical methods of their application are demonstrated using the works of students from the Costume Design Department at the Lviv National Academy of Arts. The article comprises a comparative analysis of virtual prototypes and real garment models, identifying compositional, technological, and artistic characteristics of such products. Students who use 3D visualization tools have been proven to demonstrate higher levels of technological competence and creativity, which affects the quality and effectiveness of their design products. The conclusions of the article underscore the necessity of integrating 3D visualization into the educational process in line with the requirements of the modern fashion industry