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The primary objective of this research is to evaluate the business value of a prominent global entity. For this purpose, the Coca-Cola Company is selected as it stands as one of the most renowned and successful global brands, boasting a strong track record in international operations. This paper commences with a succinct overview of the Coca-Cola Company, followed by an in-depth analysis of its current market position. Employing tools such as the SWOT analysis, the study delves into the company's strengths, weaknesses, opportunities, and threats. Furthermore, a Multiples Valuation model is utilized to assess the reasonableness of Coca-Cola's stock price in 2022. The findings reveal Coca-Cola's commendable success in implementing its strategies worldwide. However, it also highlights lingering threats and risks that the company has yet to fully address. This comprehensive examination contributes to a better understanding of Coca-Cola's global business value and sheds light on areas for potential improvement and strategic focus.
Haisu Xu (Wed,) studied this question.