Research and Practice on Innovative Teaching Models in Economic and Management Education: A Case Study of Accounting Education

This paper focuses on the research and practice of innovative teaching models in economic and management education, using the "Principles of Accounting" course as a case study. It systematically addresses the challenges in understanding accounting theory, conducting accounting practice, and cultivating accounting thinking. The paper introduces the "One Body, Two Wings, Four-Drive" teaching innovation model, where "One Body" emphasizes the deep integration of theory and practice, "Two Wings" refer to the integration of ideological education and the cultivation of accounting thinking, and "Four-Drive" involves comprehensive innovation in teaching content, methods, evaluation, and resources. By reconstructing teaching content, introducing cutting-edge accounting theories, combining multifaceted accounting practices through the "Position-Course-Competition-Certificate" approach, building a case library for ideological education, adopting diverse methods such as blended learning, project-based teaching, case-based teaching, and game-based teaching, establishing a competency-oriented formative assessment system, and creating a blended teaching resource library, the model achieves a multi-faceted unification of knowledge transmission, skill cultivation, and quality enhancement. Multiple rounds of teaching implementation have demonstrated significant improvements in students' academic performance, certification pass rates, and competition results, proving the model's effectiveness and value for wider application.