Inheritance and Integration: Modern University Sports in a Fusion of Cultures

By employing literature review, comparative analysis, and historical analysis methods, this study examines and compares the characteristics and value orientations of Chinese and Western sports cultures. The findings reveal that due to cultural differences, Western competitive sports have long dominated university campuses, while traditional Chinese sports have been marginalized or neglected in universities. Such an approach to university sports overlooks the cultural psychological values of the participants, casting doubt on the development, effectiveness, and innovation of university sports. The study concludes that, amidst the collision and interaction of these two distinct sports cultures, Chinese university sports should both inherit the traditional Chinese sports culture and draw on the essence of Western competitive sports culture. By integrating the cultural structures and value orientations of both into an organic system, a new perspective on Chinese university sports can be established, meeting the trends of modern development in Chinese university sports.