Creating a sense of intangible science: Making it understandable to a broad public via geoheritage

Scientific studies, their methods and results are often difficult to understand for non-specialists due to their esoteric nature. Such lack of understanding means that such work is removed from our normal life experience, and thus, the applicability, interest and use of such work can be minimal. The communication of geoscience finds a natural conduit through geoheritage. A good example of an inaccessible technique far removed from everyday experience is anisotropy of magnetic susceptibility (AMS), an extremely useful geoscience technique with many applications, including finding strain and flow directions in rocks. We explored here how to make "AMS" understandable, using three different volcanic sites where the flow of molten rock is an important aspect, each situated in different types of geoheritage visitation context (wild trekkers, beach visitors, and walkers). The method we developed and tested follows the production of simple, adapted explanations, coupled with geoheritage inventorying and communication. We utilized the tangible geological features of outcrops, as well as intangible elements such as rock magnetic data, and conducted a geoheritage inventory using the modified geosite assessment model (M-GAM) method to create narratives for popular comprehension. The M-GAM analysis has identified the geosites of the San Bartholo lava flow of the Stromboli volcano for the communication of the AMS. Later, a simple and comprehensible definition of AMS and thus of the flow processes was created using a step-by-step process. This method could be useful for scientific studies to allow them to reach out to a wider public, using their input in the simple explanation stage to con-construct a narrative. This would provide a way for science to be more widely appreciated, useful and applicable.